PROJECT BACKGROUND
Parkland is a mobile application that will make your stay at the amusement park as convenient and fun as possible. Based on your preferences, the Parkland app will select the best route through the park for you and save you time.
THE PROCESS
THE PROBLEM
Almost all people visit an amusement park at least once in their life.
If the territory of the park is small, then there is no problem finding your way around and choosing the attraction that visually you and your family or company liked.
But what if your whole family flew to Disneyland in Paris, Hong Kong or Anaheim for three days? Everyone knows that these parks are geographically huge, there are always long queues and it is very difficult to find your way around.
HYPOTHESIS
A mobile application capable of plotting a route through the park based on the personal preferences of vacationers can save a lot of time, saving them from attractions that are not interesting to them and long queues, which would give vacationers maximum pleasure from visiting the park.
MY ROLE IN PROJECT
I was responsible for the development of a new, unparalleled mobile application. First, I needed to understand how useful my product could be. Will he have a demand. After interviewing potential users, build User Journey and personas, I drew a map of the screens.
After downloading many applications created by famous amusement parks, I saved the most successful, in my opinion, screens, which served me as a reference. User feedback on existing products helped me understand the pros, cons, and wishes.
I conducted several interviews with users of mobile applications from Disneyland, watched from the outside how they use the product, where they have difficulties in achieving the goal and understood their pain points.
The empathy map helped me in my future work.
I have created an information architecture, content, modern interface, high quality wireframes, and a prototype that you can view on this page.
PROJECT GOALS
01/
Organize a route through the park based on personal preferences for yourself and for the whole company
03/
Ability to select interesting events and performances
02/
Find the best deals on hotels, restaurants and shops in the park
04/
Send important notifications: about the approach of the queue, someone from the company is lost, about an imminent introduction
"To understand the user, you need to become one".
Unfortunately, while creating this concept for a mobile application, I could not visit any of the major parks in the world, but I could be based on my own experience of being at Disneyland Paris.
I well remember how difficult it was for me to understand where to go, where there were long queues, and where there were no queues, what would be interesting to me and what should be skipped. Where to eat the delicious burger and is there something for my vegetarian friend in the park.
Objectives
So I decided to creatively express my opinion through a conceptual project and decided to create a mobile app design that can:
USER JOURNEY MAP
I started with a user journey map that helped me define the screens.
SKETCHING
Based on the User Journey Map, I sketched the main screens for the MVP.
USABILITY TESTING
I created a low quality prototype in XD and let potential users test it out. I set tasks for them and monitored their behavior, noted the moments when it was difficult for the user to complete a certain task, and corrected them. What seemed obvious and simple to me was often difficult and incomprehensible to the user.
SOLUTION
Get started screen
This screen was simply created to encourage users to click on a button to get started.
Preference screen
Instead of the standard Preference multiple screens, I have added a chat that will help the user build the best park recreation plan.
Sign-Up screen
Given that this application is not for permanent use, I decided to simplify registration as much as possible and not add a password field
Daily plan screen (List view)
On this screen, the user can select the most suitable attractions, restaurants, hotels, events and so on.
Daily plan screen (Map view)
The user can switch between two view modes: list and map.
Details of the attractions
This screen will reveal all the details of your chosen attraction.
Navigation screen
This screen will help the user to reach the desired object.
THE FINAL UX-DESIGN
I created a high-quality prototype and conducted a usability test with 8 participants and received positive feedback on concept functionality and interactions.
STAYING AT THE ATTRACTION PARK BECAME CONVENIENT AND FUN
In the future, I plan independently to develop the UI-design of this mobile application concept and involve programmers in this project.